Aparna Enterprises launches 350 plus Vitero designs; strengthens dealer network and forays into eastern states
HYDERABAD: India’s leading building materials company Aparna Enterprises Limited has expanded its tiles business, Vitero Tiles, by launching more than 350 fresh designs. As part of the strategy, the company has grown its product portfolio and added 1200 x 1800mm GVT/PGVT, full body 600 x 600mm and 600 x 1200mm, HD deep punch elevation tiles 600 x 300mm sized tiles and parking/paver tiles 400 x 400mm with 12mm thickness.
Elaborating on the development, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “The building material segment is expected to grow at 8-12% for the next 4-5 years due to India’s urbanization drive, a rebound in the real estate market, a healthy outlook for hospitality and healthcare sectors along with rising discretionary spend. The tile market in India is expected to grow at 4.1% between 2023 and 2028. At Vitero, we recorded over 17% growth in the last fiscal. The foray into the 1200 x 1800 mm category opens up a whole new market for us and we are confident that it will be a game changer. With our expansion in the eastern markets, a leadership position in the southern markets, we have signed a JV partner in Morbi, Gujarat. The group will aim at not only making deeper inroads into the retail business but also into bigger projects through the launch.”
Vitero Tiles is a leading supplier to real estate giants like Godrej, Mahindra Space, L&T Construction, Shapoorji & Pallonji, Brigade, My Home, and NCC. A perfect combination of contemporary designs and aesthetics, the 600 x 1200 mm range from Vitero Tiles has around 100 new collections. The newly launched designs are available in various categories like matt, glossy, carving and high glossy, aimed at a larger customer base.
Aparna Enterprises aims to enter newer markets and provide Vitero Tiles with unmatched collections and after-sales service to its customers. The larger geographical footprint will be aimed through tie-ups with trade partners to win in a competitive marketplace. Demand for tiles is expected to rise significantly. Hence the company will focus on providing customers a quality product through BIS markings along with best-in-class after-sales service. Beyond the franchise model, the company is planning to set own showrooms in Kochi, Mumbai, Pune, Odisha and Kolkata.
Launched in 2017, Vitero Tiles has rapidly become one of India’s most valued tile brands with its extensive range of vitrified and wall tiles. Committed to the vision of providing customers with only the best, Vitero has a wide range of glazed vitrified tiles, double-charged vitrified tiles, digital wall tiles and full-body tiles, equipped with both superior design and functionality.
