The Indian Tile Industry in 2021 

By Admin /

A major boost that took place in the tiles industry was the introduction of glazed vitrified and full-body vitrified tiles which will continue to be the 2021 tile flooring trend. Claimed to be the ‘tiles of the future’, vitrified tiles changed the game by becoming one of the best alternatives to the traditional material options like wood, granite and marble. 

Vitrified tiles are known for their low-porosity and durability as they are made by hydraulic pressing some hard-wearing raw materials like clay, quartz, silica, etc. Currently, vitrified tiles account for almost 50% of total tile sales in the Indian tiles industry, and are expected to reach around 501.70 Bn INR by the end of 2023.  

Current overview of the Indian tile industry

Glazed vitrified tiles, as one of the major tile trends, is expected to witness the highest growth during the forecast period in 2021, owing to its high durability and luxurious appearance. Based on the consumers, the floor and wall tiles market is segmented into residential, commercial, and others. The residential sector is expected to hold a major market share during the coming period, mainly due to increasing population and growth in disposable income.

Major triggers for growth

The Indian tile industry is certainly being driven by increased spending on infrastructure by the government, speeding urbanisation, emerging trends, and the growing need for more infrastructure, further increasing the demand for vitrified tiles.

Make in India and other Government schemes 

A considerable amount of growth in the floor and wall tiles market is due to the shift in the consumer preference towards vitrified tiles and push given to ‘Make in India’ which has led customers to confidently buy from the leading Indian manufacturing companies like Kajaria, Vitero and Somany.

The government’s push to housing and sanitation development, implementation of proposed goods and service tax and favorable demographic profile, drives the Indian tile market, alongside the boost from the ‘Make in India’ initiative. Also, government schemes - like Pradhan Mantri Awas Yojana (Urban and Gramin) that aim at ‘housing for all’ by the year 2022, with an estimate of providing around 2 crore houses to eligible recipients, out of which 104 lakh houses are already sanctioned till date, will certainly drive the demand for tiles in India for next few years. 


The urbanization in India is mainly due to the expansion of cities and the migration of people and this will be a major growth driver for the tiles market in India over the coming few years. There are investments being made in housing, urban transport, power-related infrastructures, smart cities, and other forms of urban expansion. Urbanization rockets the demand for residential and commercial construction markets. The estimation of growing income levels of the middle-class also becomes a contributing factor in the tiles market growth. Increase in migration is highly likely to form new cities with more population, fueling rapid growth for the Indian tiles industry. 

Emerging trends

Emerging tile trends in the global vitrified tile market, which have a direct impact on the dynamics of the tile industry, include increasing demand for vitrified tiles, 3D tiles, designer tiles, and the implementation of eco-friendly tile manufacturing processes. These high-functioning tiles and their effective designs are overtaking the traditional flooring material options (such as granite, wood and marble) as one of the preferred trending options. 

Need for infrastructure

●    According to the Ministry of Housing and Urban Affairs, in the pursuit of addressing the housing shortage, the ceramic tile industry is expected to receive huge traction.
●    The hotel industry in India is projected to grow to Rs 1,210.9 billion by 2023, on the back of high arrival rate of foreign tourists and business delegates once the world normalises.
●    India is set to add around 65 million sq ft of new mall spaces by the end of 2022. 
●    Knight Frank India report says the country’s office leasing volume rose by 27% in 2019, on the back of a surge in leasing activity by information technology companies and this growth is not expected to slow down anytime soon.

Your tile brand for 2021

Major concern for most architects and building-executives has to be the frequency of tile deliveries that conforms to perfect standards each time, with each batch. Vitero not only strives to deliver batch to batch consistency but also offers a wide range of colours for you to choose from.  

Another concern that must be addressed is the punctuality of the delivery, which was regularly compromised due to lack of choice in brands that effectively do so. Vitero changes that! Because, no matter what the size of the order placed, we deliver your order on time, always. 

With a wide range of designs, high-quality tiles, on-time delivery, and PAN India presence, Vitero is certainly any builder's ideal choice.   

Disclaimer: The facts and figures provided in this article have been picked from various sources of 2019 and 2020, and Vitero Tiles assumes no responsibility for the correctness, completeness, usability and timeliness of the information present in this blog article. 

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